Since 2004Marcus Ironside
Founder & Master Roofer
Twenty-one prairie winters on roofs. Marcus still walks every estimate over 40 squares personally and signs each warranty certificate by hand.
Our story
One truck in 2004.
Never a subcontractor since.
Ironvale Roofing Co. has spent twenty-one prairie winters learning what actually fails on a Winnipeg roof — and building the assemblies that don't.
- 0
- Winters in business
- 0+
- Roof systems delivered
- 0
- People on payroll
- 0
- Subcontracted crews
How we got here
Built one honest inspection at a time.
Ironvale started because Marcus kept getting called back to fix other people's roofs after two winters. Not because the shingles were cheap — because nobody had looked in the attic.
Twenty-one years later, the diagnostic habit is the whole company. Our estimators are Red Seal carpenters. Our claims lead used to work for the insurers. And every inspection still ends with an honest answer, including the one that costs us the job.
- 2004Marcus Ironside buys a used truck, a brake and a compressor. First season: nine roofs.
- 2009First in-house crew hired. The company stops subcontracting entirely — permanently.
- 2014Ventilation diagnostics added to every inspection after a winter of ice-dam callbacks across the city.
- 2019Standing-seam division opens with on-site roll forming for continuous panel runs.
- 20233,000th roof completed. Workmanship warranty extended from 25 to 30 years.
- 2026Four crews, one shop on Sherwin Road, and still no salespeople on the payroll.
What we hold to
Four rules we don't bend.
I
Diagnose before quoting
We will tell you when you don't need a roof. It costs us jobs and earns us the next fifteen years of your referrals.
II
Own crews, no brokers
Every person on your property is on our payroll, WCB-covered and trained on our own detailing standards.
III
Price it once
The number on the quote is the number on the invoice. New scope only ever moves it with your signature.
IV
Build for the worst week
Every assembly is specified for a −38 °C January and a 90 km/h hail line in July. Average conditions never break a roof.
The people
Whose hands are on your roof.
Since 2004NC
Since 2011Nadia Chartrand
Director of Operations
Runs scheduling, crews and material logistics. If your install starts on a Tuesday, Nadia is the reason it finishes on Thursday.
TB
Since 2013Théo Bélanger
Lead Estimator
Red Seal carpenter turned estimator. Builds every quote line by line so nothing gets discovered halfway through a tear-off.
SW
Since 2017Sam Whitecloud
Claims & Insurance Lead
Former adjuster. Knows exactly what a scope of loss needs to contain, which is why our claim approvals rarely need a second visit.
- GAF Master Elite
- IKO Shield Pro+
- Manitoba Home Builders' Association
- WCB cleared
- $5M liability
- BBB A+ accredited
In their words
412 reviews.
4.9 average.
Google · HomeStars · BBB A+
01 / 05
“Fourth quote we collected and the only one where someone went into the attic. Turned out our ice dams were a bathroom fan venting into the insulation. Two winters later, nothing.”
Karen MahoneyRiver Heights, Winnipeg · Ventilation rebuild
Not sure whether you need a roof or a repair?
That's exactly what the inspection is for. Free, honest, and no one will follow up twice.